The Brand Calculus Story

Brand Calculus is a new age company that was setup with the objective of bringing the best Quick Service Restaurant Brands from around the world to India.

We believe that entrepreneurship has deep roots amongst the people of India and our goal is to bring a wide variety of outstanding brands to the Indian market. These brands would create franchising opportunities for current restaurant industry savants, as well as for newbie entrepreneurs. 

Franchising in India

Franchising is still a relatively new industry in India and so supporting new franchisees, providing them training and helping build the right partnerships that work for everyone is what excites us and what brings us to this industry.

No partnership is too big and none too small. We would bring the same energy and drive to a partnership regardless of whether the franchisee was a single store operator or if he was a multi unit territory franchisee

We believe that this is the moment for innovation and co-creation. And that the right partnership between franchisor and franchisee will lead to the creation of outstanding customer experience and that in turn will lead to customer loyalty.

Our Brands

Our first brand is the ‘Jus Booster Juice’ brand - Canada's number one, and one of the world's foremost Smoothies and Juices brands. 

Our second brand is 'Kiwi Kiss' - A Canadian brand of Frozen Yogurt, in a new and very interesting category. 

Brand Calculus is the Master Franchisee for India for both Booster Juice and Kiwi Kiss brands. We intend to open high quality stores and to franchise to partners who have a shared passion for our brands and a commitment to running world class stores. Bon Appetit.

We bring you only the best brands from around the world!