2010
13 Jan 2010, www.mybangalore.com:
Neha Prakash & Debala Devi Asian Youth Rock Climbing champions to be brand ambassadors for Booster Juice in India
21 Jan 2010, www.indiaretailing.com: Booster Juice to take its store count to 40 by end 2010
22nd Feb 2010, Financial Chronicle: Brand Calculus to launch Kiwi Kiss in India soon
27th April 2010, Domain B: Brand Calculus launches Kiwi Kiss Fro Yo in India
2009
7th May 2009, Hindustan Times: Brand calculus to open 20 outlets in 2009
8th May 2009, Imagesfood.com: Brand Calculus unveils Jus Booster Juice
9th May 2009, VC Circle: Helion invests Rs.16 Crore in QSR business
18th June 2009, Imagesfood.com: Jus Booster Juice to open 12 outlets in 2009
25th September, New Indian Express: Booster dose for your body
29th September, Imagesfood.com: Booster Juice ropes in Anu Vaidyanathan as brand ambassador
2008
8th April 2008, Economic Times: Fazle Naqvi to launch Canadian juice brand.
11th April 2008, India Retailing: Fazle Naqvi planning multi-category retail entry.
17th July 2008, About.com: Booster Juice - Canada's answer to the Smoothie
19th August 2008, India Retailing: Booster Juice opens first India store.
9th September 2008, Franchise PLus: Brand Calculus Introduces Booster Juice in India.
Press Releases to follow
